smart stands for simplicity in a complex world. We’re for the streamlined, not the mainstream. Unthink everything you think a car should be. It’s time to uncar. smart USA is the American home of smart car—an eco-friendly, 85% recyclable, highly-customizable car that can be spotted around the world. We believe in simplicity, streamlining and socializing. We think that it’s time to undo some of our thinking about what we do to our earth, where we go and how we get there. unbig. uncar.