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Ally Revs Up, Bringing “New Car Smell”, Cars Meet Art and Ally Auto Alley to Miami

Witty fragrances for hybrids, muscle cars, trusty sedans and more will be on display at Ally’s booth at this year’s 46th annual Miami International Auto Show.

Ally’s “New Car Smell” exhibit will be a welcome addition to the popular Cars Meet Art display, enabling consumers to explore eight new car scents that reflect the spirit and style of both car and driver, or create their own unique virtual scent using an interactive iPad app. The exhibit will be open throughout the entire auto show, September 10-18 at the Miami Beach Convention Center. 

“Ally is excited to be sponsoring the Miami Auto Show this year and bringing our New Car Smell exhibit, which is a fun way for consumers to think beyond the typical smell of a new car, and explore scents that match the persona of their vehicle,” said Andrea Riley, chief marketing officer at Ally. “The experience takes a creative and humorous approach to the personalization that we see trending across the auto industry.”

Visitors to Ally’s New Car Smell exhibit can sample eight different fragrances, designed to capture the personality and essence of different cars and drivers. Or they can create their own personalized virtual scent via an iPad app, which can be uploaded and shared on social media. The New Car Smells on display at the booth include:


City Compact
43% Cappuccino, 29% Hairspray, 25% Lipstick, 3% Yoga Mat
In the city rat race, you’re the mouse leading the pack. Grip the wheel, toot the tiny horn and park where others can only dream. Beep beep!

Luxury Coupe

67% Plush leather, 28% Shoe Polish, 4% Caviar, 1% Benjamins
Hire a chauffeur and load up on lobster: you’ve arrived. Enjoy the refined air of the 1%. The road is your red carpet, pedestrians your paparazzi. Don’t spare the horses, Jeeves.

Eco Friendly Hybrid
80% Water, 14% Grass, 5% Tofu, 1% Smug
What Mother Nature would drive if she had a license. Birds, trees and flowers are your co-pilots. Smile the smile of the righteous, my friend, and put your foot down. Lightly.

Muscle Car
52% Nitrous Oxide, 20% Testosterone, 20% Burnt Rubber, 8% Brimstone
Hang your elbow out the window and let the wind blow through your armpit hair. This is life. This is living. The road is your story. Write it, fast.

Trusty Sedan
40% Pleather, 35% Pine, 22% Instant Coffee, 3% Fanny Pack
Man’s best friend on four wheels. Waiting, idling, never stalling. You might top out at 100, but your engine will run forever. Stay in the middle of the road and paint the town beige.

Pick- Up Truck
57% Bonfire, 21% Axle Grease, 16% Flannel, 6% Beard
Behold: the chariot of the free man. Or woman. The destroyer of bugs, the hauler of the weak. Gasoline and sweat run through its veins... and enter your nose. Breathe deeply and roar. 

Family Wagon
44% Baby Wipes, 31% Stain Remover, 22% Crayon, 3% Regret
I spy, with my little nose, something beginning with kids. The mighty Family Wagon: mobile crib and canteen. Breathe in the heady musk of crayons and baby powder. This is your future. Are we there yet, they wail. Soon enough, my friend, soon enough...

Rugged SUV
57 % Mud, 21% Tree Bark, 16% Sweat, 6% Roadkill
Go anywhere. Do anything. You’re as free as the mighty bald eagle but not necessarily bald. Breathe the air of the mountains or the shopping mall, you decide. Turn the key and unlock freedom.

Cars Meet Art Display

Internationally-recognized artist DUAIV will again showcase a vibrantly painted auto in Ally’s Cars Meet Art exhibit for 2016.  This year’s creation, a Corvette Z06 C7R Special Edition, further highlights DUAIV’S passion for cars and how well the stroke of his paintbrush and pallet knife blend the two worlds of art and cars together. 

DUAIV has traveled the world as a classical musician and accomplished painter. He is a colorful man with hair that matches the full spectrum of art that he creates using cans of paint rather than tubes. His designs have been presented at major shows such as the International Fort Lauderdale Boat Show, Art Basel and the Coconut Grove Arts Festival.

Also available in Ally’s booth will be the Ally Auto Alley digital car design experience, which allows attendees to create personal car designs using iPad programs. Participants can select different vehicle types and then add custom paint, designs and patterns to create a unique virtual car. Designs can be shared on social media, and entered for a chance to win a trip to Cancun, Mexico.

The Miami International Auto Show presented by Ally is among the largest nationally. Admission to the show is $15 for adults, $6 children ages 6-12, and free for children 5 and under. For more information or to purchase tickets, visit


About Ally Financial Inc.

Ally Financial Inc. (NYSE: ALLY) is a leading digital financial services company and a top 25 U.S. financial holding company offering financial products for consumers, businesses, automotive dealers and corporate clients. Ally's legacy dates back to 1919, and the company was redesigned in 2009 with a distinctive brand, innovative approach and relentless focus on its customers. Ally has an award-winning online bank (member FDIC), one of the largest full service auto finance operations in the country,  a complementary auto-focused insurance business, a growing digital wealth management and online brokerage platform, and a trusted corporate finance business offering capital for equity sponsors and middle-market companies.

The company had approximately $157.9 billion in assets as of June 30, 2016. For more information, visit the Ally press room at or follow Ally on Twitter: @allyfinancial.

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