Manufacturers Tell Media: 2012 is About New Directions
Posted on Oct 17th 2011 1:23 PM
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When the doors open to the 41st Annual South Florida International Auto Show on Friday, October 28, 2011 at 5 p.m., thousands of people will be able to see the newest models and technologies that some 40 auto manufactures have to offer.
But before the doors open to the public, members of the automotive media community will get a preview of what manufacturers are planning for the future.
Beginning at 10 a.m., Mark Fields, President of the Americas for Ford Motor Company will be on site to highlight Ford's progress in electrification and its commitment to leading fuel economy options.
Ford, which today has the most best-in-class fuel economy options with 12 vehicles, will offer media a first look at the Ford Transit Connect Electric, Fiesta and Fusion Hybrid; and the Lincoln MKZ with EcoBoost. Of special note is the Ford Focus Electric -- which will become available by the end of the year.
Jeep will be highlighting the extreme 4x4 capabilities of its latest legendary models -- the 2012 Wrangler and 2012 Grand Cherokee SRT8. Both are available for consumer test drives at the show during the 10-day Camp Jeep® event.
From outdoor adventure to lavish luxury, The Collection will take journalists on a ride down Million Dollar Alley as it announces news from Aston-Martin, Maserati and Ferrari.
General Motors will host a special luncheon for members of the South Automotive Media Association (SAMA) featuring James Bell, Head of Consumer Affairs for GM, along with several panelists who will speak about the new direction the company is taking. The lunch program is aptly titled "The Changing Face of General Motors: The People. The Products. The Purpose." SAMA will also present its awards for Green Vehicle and Star of the Show and recognize an individual who has contributed outstanding service to the South Florida automotive community.
Nissan's press conference will report sales figures on its new LEAF and discuss reservation availability in Florida. Nissan will tout the LEAF's award-winning electric design, affordability and real-world range autonomy of up to 100 miles. It will also introduce the 2012 Nissan GT-R to the South Florida market, complete with new look, color, wheel design and most important to fans of pure power, more horsepower under the hood.
The press conferences will conclude at 2:30 at Nissan with an awards presentation from Sobre Ruedas, the leading automotive magazine in the U.S. Hispanic market. The publication will present the winners in 14 different categories including Best Economy Car, Best Sedan, Best Sports Coupe, Best Sports Sedan, Best Luxury Car, Best SUV, Best Pick-Up Truck, Best Minivan, Best Crossover, Best New Product and the anticipated, Vehicle of the Year.